McDonald’s Figures It Needs Only the Product, Not the Branding, in Striking New Ads

All new from McDonald’s: the McCloseUp. The chain is taking fast-food porn to new heights with a series of print ads from TBWA Paris that consist entirely of intimately photographed classic menu items (or at least, prop food dressed up as, for example, the ideal Big Mac).

VIDEOWORLD‘s insight:

Otra muestra de sencillez de las campañas de McDonald´s solo close ups de sus productos sin ninguna mención de marca #Branding #Publicidad 

See on www.adweek.com

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